What is e-commerce SEO?
E-commerce SEO (search engine optimization) is a way of making your website more visible on search engine results pages (SERPs). It is the process of optimizing a website so that it can rank more highly in search engines. Several factors affect how well a website ranks on the SERPs, such as the quality and relevance of the content, the use of appropriate keywords to optimize the site, and the site’s load speed. E-commerce SEO is more than just meta information and requires a working knowledge of SEO for e-commerce, considering Google’s guidelines, analyzing buyer intent, and implementing it strategically. This is important for web retailers to rank higher in search engine results, receive more traffic, and increase their store’s visibility. When setting up an e-commerce SEO strategy, it is essential to ensure that the website is optimized for search engines, from the keywords used to the technical setup of the web store, and whether the web store is mobile-friendly.
Organic traffic from search engines can significantly reduce your cost per sale and is a key factor in lowering customer acquisition costs in e-commerce businesses. SEO helps websites rank higher in search results, thereby increasing their visibility and bringing in more organic traffic. This organic traffic has the potential to convert into paying customers, thereby reducing the cost of acquisition. Product descriptions, images, and reviews should be optimized in order to ensure a higher rank in search results and attract more organic traffic. As a result, e-commerce businesses are able to acquire customers at a lower cost, making organic traffic an important factor for success.
Calculating cost per sale is a key metric for any e-commerce business. It helps you to understand how much you’re spending on acquiring customers and provides you with an indication of how profitable your online store is.
Cost per sale (CPS) is calculated by dividing your total marketing and advertising costs by the total number of sales in a given period. For example, if you spent $1,000 on marketing and advertising and had 50 sales in a month, then the CPS would be $20.
Organic traffic is a great way to reduce your cost per sale, because it has significantly lower costs per click. This is why SEO is such an important channel for e-commerce businesses. With the right strategies, you can drive a large amount of organic traffic to your store, and this can lead to more sales without any additional cost.
For example, let’s assume that you’re running an e-commerce store and you spend $1,000 on SEO and the associated content over a three-month period. During that period, you earn an additional $10,000 in sales from your organic traffic. If you divide this $10,000 by the $1,000 you spent, you get a cost per sale of $10. This means that each sale you earned costs you just $10 in marketing and advertising costs, compared to the $20 cost per sale in the example above.
Organic search is a long-term investment compared to other methods like Google Ads, which is a short-term investment. With organic search, you are following a guide to be way ahead of your competition and get in front of your ideal customers in a cost-effective way over the long run. Additionally, you can track more subtle clues such as increases in search traffic, the landing page that search traffic is reaching, and the keywords you’re ranking for. You can also measure the organic traffic coming from desktop or mobile, as well as keep track of your current position to monitor ranking improvements. All of these methods can be used to determine the effectiveness of your SEO strategies and improve results in the long run.
Organic traffic can have a major and positive impact on your cost per sale and is a great way to boost your bottom line. With the right strategies and tactics, you can drive more organic traffic and, in turn, lower your cost per sale.
What are the steps for starting e-commerce SEO?
Step 1: Find where your target customers hang out online
Are you looking for ways to increase your eCommerce SEO? Knowing where your target customers hang out online is a great place to start. In this guide, we will provide step-by-step instructions on how to find the places your customers are likely to visit.
First, you want to go to places where your target audience tends to hang out online. For example, if you are targeting coffee snobs, you might want to check out Reddit’s coffee community, old-school forums about coffee, and other areas where coffee enthusiasts might be.
Next, you want to “stalk” your customers. This doesn’t have to be creepy! Simply pay attention to the words and phrases they use to describe their problems, issues, and desires. These phrases are excellent keywords that you can use to create blog content around.
You should also take a look at pages from the product manufacturers whose products you stock. Do a Google search using the brand name plus “where to buy” or “stockists” and see if they list (and link to) stockists. If so, reach out and request to be added.
Organic search is a great way to get in front of your ideal customers cost-effectively. According to nChannel, 44% of people start their online shopping journey with a Google search. Additionally, 37.5% of eCommerce traffic comes from search engines, according to SEMrush, and 23.6% of orders are directly tied to organic traffic, according to Business Insider.
Let’s look at the success story of Mike Bonadio, who recently launched an eCommerce website in the wedding space. He used a simple strategy to get a huge influx of links. He joined a few Facebook groups in the wedding industry and noticed that they put on events that featured products from wedding vendors. He reached out to the event organizers to see if they’d like to feature his products, and it worked! He got a lot of great links as a result.
If you’re looking to find where your target customers hang out online, follow the steps outlined in this guide. Keep an eye out for keywords and phrases, check out pages from product manufacturers, and make sure to sign up for a (free) consultation from an SEO expert so you can talk SEO strategy.
Step 2: Make sure only 1 version of your site is browsable
In order to make sure only one version of your site is browsable for e-commerce SEO, you’ll need to set up 301 redirects for the other versions. You’ll want to choose the version you prefer, such as the HTTPS version (which is the secured/encrypted version) since there’s a slight search-rankings boost. Whether you want www or not is up to you.
Additionally, you’ll want to make sure that you have a Google Business listing and a presence on all major social networks.
When it comes to setting up your site’s structure, keep things simple and scalable, and make sure that every page is three (or fewer) clicks from your homepage. If you’re not showing up first in a Google search for your brand name, you can build a few strong, branded links, build some citations on business directories, and make sure your site is properly indexed. You can check for duplicate pages using the “site:” operator, and if necessary, use canonical links to ensure that Google only indexes one of the pages.
Step 3: Check your home page’s SEO
Do you want to know how to check the SEO of your eCommerce home page? We have a few simple steps that can help you make sure it is optimized for search engine ranking.
First, you should search for your brand name on Google. This will give you an indication of how well your brand is ranking. If you are not the first result, it could be a sign of bigger problems.
To fix this, you can build a few strong, branded links, build some citations on business directories, and make sure your site has a Google Business listing. It is also important to have a presence on all major social networks.
Second, you can use the “site:” operator in Google to see how many pages on your site have been indexed. This number should be fewer than the number of URLs in your crawl report. If there are more, this could indicate that junk pages are being categorized, like product searches, blog categories, or tag pages. These pages should then be noindexed, which will free up your crawl budget.
Third, it is important to optimize your content with search terms for which you would like to be found. This includes your URL, H1 header, content, meta description and meta title. To give your best pages the most authority, you should also structure your site properly and keep the navigation no more than 3 clicks deep.
Finally, be sure to include a “related products” section on each product page and make sure your meta title is no longer than 512px (roughly 55 characters). If you answer “no” to any of the questions mentioned, it’s time to go fix that.
By following these steps, you should be able to ensure that your eCommerce home page is properly optimized for search engine ranking.
Step 4: Analyze your crawl report
Analyzing a crawl report can be extremely beneficial for e-commerce SEO. By using a tool such as Lumar or Screaming Frog, you can check for errors such as broken links, duplicate URLs, missing or duplicate content, missing or duplicate meta descriptions and missing alt text.
With Google Search Console, you can check for crawl errors, as well as HTML improvements such as duplicate content among other issues. You can also use the “site:” search operator to see how many pages have been indexed, which allows you to noindex any junk pages that may be taking up your site’s crawl budget.
Additionally, Screaming Frog allows you to thoroughly audit your site, as well as compare your analytics against algorithm updates to see if you may have been penalized.
All of these steps help you to ensure your e-commerce SEO is optimized and running smoothly.
Step 5: Ensure unique content
Step 1: Analyze And Remove Duplicate Content
When it comes to optimizing your e-commerce website for SEO purposes, it’s essential to analyze and remove any duplicate content. This helps to prove to search engine bots that your content is the original source and should be the most relevant to potential customers.
Step 2: Utilize The Skyscraper Technique
The Skyscraper Technique is an SEO strategy that helps to create content that is the best on the web. This includes researching popular topics and creating content that is more in-depth and comprehensive than what is already available.
Step 3: Create Regular Content
It’s important to consistently post content on your e-commerce website. This includes product descriptions, titles, and keywords as well as how-to pieces, FAQs, glossaries, user-generated content, testimonials, and more.
Step 4: Understand Your Audience
To create content that resonates with your target audience, it’s important to understand their main concerns and problems. This helps to create content that offers solutions to these issues and allows you to offer products that directly address their needs.
Step 5: Plan A Content Calendar
Creating a content calendar is essential for organizing and planning content. This includes determining the types of content you want to create, what content you’ll use to appeal to each stage of the buying cycle, and how often you’ll publish content.
Step 6: Measure Results
Once you have created content and published it, it’s important to measure the results. This can be done through tracking data and A/B testing, as well as analyzing referral traffic, leads, and sales. This can help to provide insight into how effective your content is and how it can be improved.
Step 7: Optimize Content
Finally, it’s important to optimize the content you create for SEO purposes. This includes including search terms in your URL, H1 header, content, meta description, and meta title. This will help to ensure that your content is seen by search engine bots and is ranked for the relevant keywords.
Step 6: Search for keywords through competitor research
Searching for keywords through competitor research can help with e-commerce SEO by allowing a business to gain insight into what their competitors are targeting in their keyword strategies.
By researching your competitors, you can analyze what keywords your competitors are targeting and use this information to their advantage. By doing this, you can develop a keyword optimization strategy that is tailored to your industry and target audience, while also competing with their rivals in search engine rankings.
Additionally, by researching the competition’s keyword strategies, a business can also find long-tail keywords that will be easier to rank for and may provide more conversion value than broad keywords. Ultimately, competitor keyword research is an essential part of developing an effective SEO strategy for an e-commerce business.
Step 7: Analyze search traffic
Analyzing search traffic is an important step when it comes to starting your e-commerce SEO. To make it easier, here is a step-by-step guide.
Step 1: Analyze SERPs: Pay special attention to the paid ads, knowledge graph results, and organic listings. This will help you understand which keywords are most competitive and what kind of intent each keyword has.
Step 2: Look at Google Ads: Check the bid prices for each keyword to get an idea of how competitive it is.
Step 3: Review Your Analytics: Look for content with high bounce rates, as this may indicate that the searcher’s intent does not match your content.
Step 4: Use Keyword Tools: Google’s keyword planner is great for this, but other options include SEMrush, Ahrefs, and Majestics.
Step 5: Install an SEO Dashboard: This will provide you with data on search ranking improvements, or any other changes in search traffic.
Step 6: Track Your Rankings: Perform an incognito search to see where your pages appear in the SERPs, and make a note of your current position so you can track it over time.
Step 7: Measure Your Traffic: See whether your organic traffic is coming from desktop or mobile, as this can help you optimize your pages for the best visitor experience.
By following these steps, you will have a better understanding of the keywords you are ranking for and can track any changes in search traffic.
Step 8: Review Google Search Console
Reviewing Google Search Console (formerly Webmaster Tools) can help with starting an e-commerce SEO audit by providing valuable information. Crawl errors can be identified through Crawl -> Crawl Errors, which can help find any errors Google’s indexing robots are having crawling the site. HTML Improvements can be found in Search Appearance -> HTML Improvements to find any on-page issues Google found. Additionally, it’s important to search Google for the website’s brand name to see if it is the first search result in order to identify any bigger problems. Lastly, a search using the “site:” operator can show how many pages on the site have been indexed. These steps are important to help prioritize tasks such as link-building, building citations on business directories, making sure the site has a Google Business listing, and having a presence on all major social networks. Additionally, it is important to noindex pages with no content, in order to free up the site’s crawl budget. Lastly, e-commerce SEO is about providing the best possible experience for users, so having a few recommended SEO tools can make life easier.
Step 9: Analyze your backlink profile
Analyzing your backlink profile is one of the most powerful e-commerce SEO tactics available. It can help you to identify spammy links and broken links that could potentially get your site penalized by Google. It can also help you determine the anchor text distribution of links pointing to your site, which has a huge impact on your ranking. Additionally, it can be used to assess the domain authority of the sites linking to your own, so you can find a quality, high-authority websites to link from. Finally, it can be used to spy on your competitors and attempt to steal their backlinks, which can give you an edge in the SERPs. All in all, analyzing your backlink profile is an important part of any e-commerce SEO strategy.
VikingLinks AI technology can save you a lot of time by providing you with the right authority for your website. By leveraging AI technology, VikingLinks can quickly and accurately identify the best sources to link to and from your website. This ensures that your website gets the most authoritative links for maximum SEO benefit. In addition, VikingLinks AI technology can identify which external resources are linking back to your website, so that you can be sure you are receiving the most authoritative links from the most trusted sources. This helps to boost your credibility and brand reputation, ultimately leading to higher rankings and more visibility.
Step 10: Find opportunities to improve site speed
Improving your website’s page speed is essential for e-commerce SEO success. It not only affects user experience and encourages people to stay on your page longer, but it also has a direct impact on your website’s search rankings. Studies have shown that if your website takes longer than two seconds to load, customers are more likely to abandon the page. Additionally, page speed is now an officially recognized Google ranking factor, meaning that slow page loads will negatively impact your SEO performance.
To ensure your site is loading quickly, you can start by compressing your images, utilizing Akamai Image Manager to help with this process. Additionally, you should reduce the number of images on your pages, compress files, limit redirects and HTTP requests, and optimize images. If your website still runs slowly, it might be time to consider changing your web host or upgrading your hosting package.
By improving your website’s page speed, you can optimize your e-commerce SEO performance and create a better user experience. This will help you to rank higher in search engine results and ensure that customers are not leaving your site due to slow loading times.
Tips and tricks for optimizing your e-commerce site
1. Optimize Your Home Page
Do you want to optimize your e-commerce home page for higher rankings and more conversions? If so, here are some essential steps you need to follow.
First, start with your site structure. Make sure it’s simple and scalable, and that no page is more than three clicks away from your home page. Stores made with BigCommerce automatically do this for you.
Next, optimize your category and product pages. This is where most of your traffic and sales will come from, so make sure you include a clickable title, custom meta description, H1 tag, and relevant subheaders using SEO best practices. Don’t forget to include your target keyword in all of these elements.
Finally, build links to your homepage, product, and category pages. This can be tricky, so focus on getting links from high-quality sources, such as industry blogs, social media, directories, and forums.
When it comes to ecommerce SEO, it’s important to remember that the homepage should always target the ecommerce brand. It should not be optimized for money keywords. This is because the homepage of an ecommerce store is unlikely to rank for very specific search phrases; rather, it’s more likely to rank for the brand name. Therefore, instead of including long-tail keywords on the homepage, the focus should be on optimizing product pages for appropriate long-tail keywords. Additionally, the homepage should contain descriptive, informative text that contains the right keywords. This allows search engines to match the terms that people are searching for to the terms that are found on your website, which increases the chances of being found.
Follow these steps, and you’ll be well on your way to optimizing your e-commerce home page for higher rankings and more conversions.
2. Optimize Product Pages
It is important that users land on product detail pages and not the homepage through organic searches because it helps shorten the click funnel to conversion. Landing on the homepage means that users need to click through multiple pages to find what they are looking for, making it more difficult for them to convert. Product detail pages make it easier for customers to find what they are looking for and move closer to conversion. Having a good internal linking structure so that product pages are no more than three clicks away from the homepage can also help improve the user experience and increase conversions. Additionally, it is important to optimize product pages with things like high quality, keyword-rich descriptions, multiple images, and calls to action to capture visitor’s attention and guide them further down the funnel.
Optimizing your product pages for e-commerce is crucial for maximizing visibility and impact and improving your product description’s effectiveness. Here’s a step-by-step guide to help you get started:
- Add multiple, high-quality, unique images to your product page. This will help engage visitors and encourage them to click through.
- Include keywords and detailed, keyword-rich descriptions in your product page. This will make it easier for search engines to understand what your page is about.
- Include calls to action (CTAs) and testimonials on your product page. This will encourage visitors to take action and help to boost conversions.
- Look at your on-page user optimization. This will help to ensure that your site is getting the highest possible rank, leading to more organic traffic and more conversions.
- Write 1000+ words of content for your product and category pages. Google wants to understand what your page is about and the more content you provide, the better.
- Sprinkle your target keyword 3-5 times throughout the content. Make sure at least one of the placements is at the top of your page.
- Incorporate Latent Semantic Indexing (LSI) keywords. These are words and phrases that are closely tied to your main keyword, which will help Google understand what your page is about.
3. Optimize Your Site Navigation
Optimizing your site navigation is key to boosting your e-commerce site. To do this, you should follow two “golden rules”: keep it simple and scalable, and make sure that no page takes more than three clicks to get from any other page.
Start by ensuring your home page links to all your major category pages and potentially even some of your best product pages. This ensures these pages get the most authority from your home page.
You should also include a “related products” section on each product page. This will add more relevant internal links and has been shown to increase average order value.
To find deep pages, use a site audit > data explorer > depth is greater than 3 > is valid (200) internal HTML page = yes to investigate them and adjust your internal linking structure accordingly. You can also find orphaned pages (those without any internal links pointing to them) using the site audit > data explorer > inlinks = 0 > is valid (200) internal HTML page = yes. Focus on the indexable pages first, as these are the most important from an SEO standpoint.
By implementing these steps, you will be able to fully optimize your e-commerce site’s navigation for better search engine rankings.
4. Add Quality Content Regularly
It is vitally important to add quality content regularly on an e-commerce site. Quality content not only attracts organic traffic but also helps build customer trust and boosts rankings on search engines. Moreover, content helps customers understand the various aspects of a product or service and make informed decisions. Content can also be used to generate leads and sales.
Content can be used to target and address customers’ needs and concerns throughout the various stages of the buying cycle. Creating content and using buyer personas can help to identify the preferred content types and areas of focus. Developing a content calendar, A/B testing titles, and measuring content performance are also important steps in improving e-commerce SEO.
Having a blog on the same domain as your e-commerce store is important for gaining the most “SEO juice” from the content. This will help to rank for a variety of long-tail keywords, which can help to drive more traffic, leads, and sales for the business.
In summary, regular quality content is a key part of any e-commerce SEO strategy and should not be overlooked. Quality content should be used to address customers’ needs, attract organic traffic, and drive more leads and sales.
5. Use Relevant Keywords
Using relevant keywords can help optimize an e-commerce site by improving its visibility in search engine results and driving more qualified traffic to the site. By using the right long-tail keywords and phrases, marketers can target the right audiences and capture their attention with persuasive copy. Additionally, strategic keyword placement in titles, meta descriptions and content can help boost the site’s ranking, enabling it to be found by more potential customers. Furthermore, understanding buyer intent and tailoring content around the phrases they use when looking for products can further increase the chances of customers finding and purchasing from the site. Ultimately, keyword optimization can be a powerful and effective tool for e-commerce businesses to maximize their reach and increase their conversions.
6. Make Use of Social Media
Social media has become an invaluable tool for e-commerce sites to maximize their visibility and reach potential customers. By leveraging social media in the right way, businesses can enhance their SEO, gain organic traffic, build backlinks, and increase recognition of their brand.
The first step is to find where your target audience hangs out online. Reddit, forums, Facebook Groups, and other communities can be great sources of insight into the thoughts and desires of your customers. Once you’ve identified where your customers are, reach out to them, ask questions, and get to know them.
The second step is to figure out how to increase your social media presence. A tool like Buffer or Hootsuite can automate the process of posting content across all your social media accounts on a regular basis. Additionally, leveraging the power of your brand name and backlinks can help increase brand recognition and boost your SEO ranking.
Finally, in order to stand out in a competitive industry, you need to create content that is the best on the planet. Focus on creating content that addresses the problems and issues that your target audience is facing. Address these topics using the words and phrases that your customers use to describe these problems and you will be sure to create content that resonates with them and drives engagement.
7. Monitor Your Analytics
Monitoring your analytics can help optimize your e-commerce site by providing insight into how visitors are engaging with your content and which pages are performing best. This data can be used to inform decisions about content optimization, product placement, and marketing strategies. By measuring things like traffic and conversions, you can identify areas of opportunity and take steps to improve the user experience. Additionally, by comparing your analytics to algorithm updates, you can make sure your site is not being hit with a penalty and identify any possible red flags. Lastly, tracking your rankings over time can provide a general sense of whether your SEO efforts are paying off.
8. Engage Your Audience
Engaging your audience through content can have a tremendous impact on the optimization of your e-commerce website. Quality content that describes your brand, products and niche can introduce your audience to your business and build trust, which can result in higher website rankings and an increase in organic traffic. Additionally, by creating content that addresses the everyday worries and problems of your audience, you can provide products that are tailored to their needs and gain their loyalty. Furthermore, optimizing the on-page user experience, including product descriptions, images, and reviews can also help increase your rankings and attract new customers. Ultimately, engaging your audience with quality content is key to optimizing your e-commerce website.
9. Stay Up-to-Date with Trends
Staying up to date with trends in e-commerce can help optimize your site by giving you an advantage over competitors. By monitoring the latest changes in search engine algorithms, you can be proactive and adjust your SEO visibility accordingly. This will help you rank higher and be more visible to potential customers. Additionally, understanding the habits and preferences of your target audience can help you tailor your website to provide a better shopping experience. Finally, investing in a strong digital presence and making sure your website is optimized for search engine optimization will help to ensure your e-commerce site is visible to customers, giving you an edge over other retailers.
10. Create a Content Marketing Plan
Creating a content marketing plan is essential for optimizing an e-commerce site, as it can help to significantly increase traffic, visibility, and sales. Content marketing has been proven to be successful for both SEO and conversions, as it helps to build trust, credibility, and referral traffic. Through content marketing, businesses can capture top and bottom-of-funnel keyword searches, earn editorial placement, build links, and bolster brand visibility. Content can also be used to answer FAQs, promote new product launches, create a glossary page, and include user-generated content (UGC), among other strategies. By researching their target audience and understanding their preferred content, businesses can create content that addresses their everyday worries and offer products that solve these. Additionally, businesses should establish a content calendar and use A/B testing for titles, then measure the results and tweak accordingly. With a comprehensive content marketing plan, businesses can increase their rankings, get targeted traffic, and ultimately, increase their overall sales.
Need help with ecommerce SEO? Contact us!
Ecommerce SEO is a free method of making your website more visible on search engine results pages (SERPs). It is the process of optimizing a website so that it can rank more highly in search engines, by optimizing it for keywords relevant to your business, setting up technical features, and ensuring it is mobile friendly. Ecommerce SEO goes beyond just meta information and involves optimizing each of your products for the relevant search queries, as well as implementing content promotion and Google Analytics setup. This strategy helps web retailers rank higher in search engines, making it easier to get leads and conversions, and ultimately leads to increased visibility and more traffic to your website.
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Ecommerce SEO offers several benefits for companies in numerous industries – it is especially important for ecommerce businesses. With ecommerce SEO, you can reach more qualified leads, who are more likely to buy your product, thus increasing sales and revenue for your company. SEO helps target these shoppers by optimizing your website for the keywords they’re using, which relate to your store and products. SEO is a free way of getting more traffic to your website by making it more visible on search engine result pages (SERPs).
Ecommerce SEO helps your web store receive more traffic, expanding your brand’s reach. It also connects you with high-value shoppers, so that without SEO, they may never even know your store exists. Ecommerce SEO also optimizes your entire product line, so that users searching for relevant products can find your website and your products. In addition, ecommerce SEO improves your online visibility to search engines, so that instead of appearing on page two of search results, your website shows up on page one.
If ignored, your business becomes vulnerable to several risks, including lower search result rankings, fewer purchase orders, and less revenue, all of which impact your bottom line and daily operations. Therefore, it is very important to set up an ecommerce SEO strategy to reap all the benefits it can offer.
Optimizing your website for ecommerce SEO is a great way to increase web traffic and boost your business. Here are the steps you should take to maximize your ecommerce SEO efforts:
- Find Your Best Keywords: Identify the commercial keywords that best suit your product or category pages, and the long-tail keywords to use for your blog content.
- Match the Right Keywords to the Right Pages: Use the best keywords for each page on your website.
- Perform an SEO Audit: Make sure your website is optimized for search engines by performing an SEO audit and fixing any issues you may have with your website.
- Enhance Your Site’s On-Page SEO: Optimize your webpages for their target keywords and link back to your most important product pages.
- If Necessary, Build White-Hat Links: If needed, build links to your most important pages using white-hat techniques.
- Make Your Site Mobile-Friendly: Make sure your website is mobile-friendly so it can be found by Google.
By following these steps, you can increase your web traffic and give your business a boost. With the right ecommerce SEO strategy, you can create an SEO-friendly ecommerce website that will drive more visitors to your store.
When it comes to ecommerce SEO, it is important to identify and implement the right keywords on your website in order to attract the right type of customers. To start the ecommerce SEO process, you should determine which words and phrases you want to target. This can be done by using keyword research tools, asking your customers how they describe your products, or by looking at words and phrases that have already been successful for you. Keywords generally pertain to your products or your store’s central theme, as well as your company’s unique features. Once you have identified the right keywords, you should implement them into your content in places such as your homepage, page titles, meta descriptions, product descriptions, and image alt text. Product pages are especially important when it comes to ecommerce SEO, as they can target specific long-tail keywords. If you need help with search engine optimization, partnering with a full-service digital marketing agency, such as WebFX, is a great way to ensure that your website is optimized for the right keywords.
When it comes to optimizing your ecommerce site for SEO, there are many best practices you should be implementing. These include running HTTPS instead of HTTP, making on-page SEO optimizations, creating URLs that are both crawlable and easy to read, utilizing rich snippets and structured data, taking advantage of long-tail keywords, flushing out duplicate content, writing unique product descriptions, incorporating product reviews, making your site mobile-friendly, increasing page speed, avoiding keyword cannibalization, optimizing your title tag, creating internal links, crafting meta descriptions, using H2 headings naturally, and adding image ALT tags to images or graphics. All of these tactics can help you better rank for particular keywords, increase organic leads, and become more visible in the search engine results pages.
if you’re looking to get started with ecommerce SEO, there are a few tools you’ll need to ensure you get the best possible results with the least effort. These include Google Analytics, Google Search Console, Ahrefs, Screaming Frog, Copyscape, SEMrush, and a Title Tag Pixel Width Checker. With these tools, you’ll be able to perform an ecommerce SEO audit, optimize your website with the best keywords, and improve your technical SEO. Additionally, you’ll be able to measure your SEO success with tools like Google Analytics and Ahrefs, and build links to help improve the authority of your website.
If you want to track the performance of your ecommerce SEO, there are a few free methods you can use to get the data you need.
First, install a free SEO dashboard to your analytics that will help give you an idea of any search ranking improvements. Rather than looking for direct ranking improvements, look for subtle clues like increases in search traffic and the landing page that search traffic is reaching.
You can also use an incognito Google search to see where you’re ranking for certain keywords. Make a note of your current position so you can track it over time and look for slight increases.
In addition, measure where your organic traffic is coming from – desktop or mobile? Different ecommerce verticals may have different ratios of desktop to mobile organic traffic, so make sure your pages are optimized for the best visitor experience.
Finally, you can see what’s possible and get inspired with ecommerce SEO case studies. For example, one ecommerce site increased their search traffic by 1780%, and another saw a 400% traffic increase with generic SEO keyword effort.
But don’t just trust the success stories; you need to perform an ecommerce SEO audit of your own. This includes checking the quality and current standing of your site, creating a task list of things to do before you focus on off-page SEO, and ensuring you’re getting the best possible results with the least effort.
Recommended ecommerce SEO tools include Google Analytics, Google Search Console, Ahrefs, Beam Us Up (or Screaming Frog), Copyscape, Barracuda Panguin Tool, and Title Tag Pixel Width Checker. So get started today and track your ecommerce SEO performance!
Creating content that is optimized for ecommerce SEO doesn’t have to be a daunting task. With the right strategies, you can create content that will help your business stand out from the competition in organic search results. Here are the steps to get started:
- Create a Blog: If your ecommerce platform allows, setting up a blog is an excellent way to drive organic traffic. Create content that answers the fundamental questions that potential customers might have, as well as content that will help them move down the buyer’s journey.
- Utilize Google Answer Boxes: Search for topics within your ecommerce niche and see which questions are frequently asked. Use these questions to create videos, blog posts, and other content revolving around the most often asked questions in your industry.
- Focus on Quality Content: It isn’t just about the quantity of content; it is about the quality. Your product pages should have concise descriptions, accompanied by helpful pictures. Try to create 1000-word descriptions for your top 10-50 product and category pages.
With these three steps, you can create content that is optimized for ecommerce SEO, helping you get more traffic and leads from organic search.
When it comes to keeping your ecommerce SEO strategy up-to-date, it’s important to stay on top of algorithm changes, feature updates, and conflicting advice. To ensure your SEO is working efficiently, we suggest regularly monitoring your SEO visibility with third-party tools such as Searchmetrics and MOZ Site Explorer. Additionally, it’s important to be proactive when it comes to organic performance to stay ahead of the competition.
To make sure your SEO strategy is still relevant and up-to-date, it’s best to review it at least once a year, or even more frequently if there are major algorithm changes or search engine updates. By creating an ongoing SEO plan, you can make sure your ecommerce site is optimized for maximum visibility and organic traffic.
One of the best ways to measure the success of your ecommerce SEO efforts is to track your rankings. You can do this by using an SEO tool like Ahrefs or by creating an SEO dashboard in your analytics account. Additionally, you can look for small increases in rankings, increased organic search traffic, and an increase in organic revenue as signs that your SEO efforts are paying off. Ultimately, if you make providing the best possible search results your goal, you will likely see success with your SEO efforts in the long run.