How to Do SEO Outreach: The Ultimate Guide to Link Building With Outreach

In today’s digital age, having a strong online presence is crucial for the success of any business. One of the key components of achieving this is search engine optimization (SEO), which involves improving your website’s visibility and ranking in search engine results pages (SERPs). While there are many tactics involved in SEO, outreach is one of the most effective ways to improve your search engine ranking. In this article, we will explain what SEO outreach is, its benefits, and how to implement an effective outreach process.

What is SEO Outreach?

SEO outreach is the process of reaching out to other websites and influencers to build relationships, earn links, and promote your content. The goal of outreach is to increase your website’s visibility and authority by acquiring high-quality backlinks from reputable sources. Backlinks are essentially votes of confidence from other websites that signal to search engines that your website is a credible and valuable resource.

SEO outreach is a link-building tactic that aims to improve organic rankings by acquiring high-quality, valuable links from authoritative websites. It involves reaching out to decision-makers or content managers at companies to persuade them to link to your content. This strategy is different from other SEO tactics because it requires research, valuable content, and skillful management to be successful.

For example, let’s say you run a website that sells skincare products. You could reach out to a popular beauty blogger and offer to write a guest post about the benefits of your products in exchange for a backlink to your website. This way, you’re not only getting a valuable backlink but also increasing your brand awareness and potentially acquiring new customers.

SEO outreach is also different from traditional advertising because it’s not a direct pitch to potential customers. Instead, it’s a way to improve your website’s visibility and credibility by earning backlinks from reputable sources.

In summary, SEO outreach is a scientific and strategic approach to link building that requires effort and resources. However, it’s a crucial part of the search marketing mix that can help your business acquire more customers, increase brand awareness, and grow faster.

Why is SEO Outreach Important?

SEO outreach is important for several reasons:

SEO outreach is crucial for the success of a website’s search engine optimization efforts because backlinks from authoritative and relevant websites are one of the most powerful factors that help websites rank higher in search engine results pages (SERP). Without a strong backlink profile, a website is at a significant disadvantage in competing for organic traffic, leads and sales. Effective outreach can help companies acquire high-quality, valuable links from other websites, thereby improving organic rankings and exposing the company to new audiences. According to a 2020 study by Ahrefs, only 5.7% of all pages rank high in the search engines within a year after they’re released, highlighting the importance of a strong outreach strategy for SEO success. Overall, SEO outreach can lead to greater organic search engine visibility and potentially explosive growth in high-quality website traffic, sales leads, and online revenue.

Planning Your Outreach Strategy

Before you start your outreach process, it’s important to plan and strategize your approach. This involves defining your goals, identifying your target audience, and determining the types of websites and influencers you want to target.

Defining Your Goals

What are you trying to achieve with your outreach efforts? Are you looking to build relationships with other websites and influencers, earn links to improve your search engine ranking, or promote your content to a wider audience? Defining your goals will help you to focus your efforts and measure your success.

When planning an SEO outreach campaign, defining your strategy and goals is crucial. You need to determine the marketing KPIs you need to hit, such as the number of leads or sales, the ideal outcome you want to achieve, the key pages you want to build links to, the number of links you want to build, and the type of websites you want links from. For instance, if your goal is to generate leads, you will target prospects that can provide you with tangible value. On the other hand, if your goal is to establish partnerships, you will target prospects that share similar values and complement your business. By setting clear goals, you can plan your outreach more effectively and systemize your approach through clear-cut processes. This will help you to take the guesswork out of your outreach and be more efficient.

Identifying Your Target Audience

Who do you want to reach with your outreach efforts? Are you targeting websites in your industry, influencers on social media, or bloggers who write about topics related to your business? Identifying your target audience will help you to tailor your outreach message and identify the best websites and influencers to target.

Identifying your target audience is an essential step in planning your SEO outreach strategy. Defining your audience helps you understand their interests, needs, and preferences, enabling you to create content that resonates with them. To research your target audience, you can participate in online communities, identify key influencers in your industry, and research your prospects to understand their niche, blogs, product/service, and company size. This information helps you tailor your outreach approach by proposing topics that are relevant to their interests and building relationships with them. Personalizing your pitch is also crucial, including their name, website, and why you think they would be interested in your content. By understanding your target audience, you can effectively reach out to publishers and create content that meets their needs and interests.

Determining the Types of Websites and Influencers to Target

What types of websites and influencers do you want to target with your outreach efforts? Are you looking for websites with high domain authority, influencers with large social media followings, or bloggers who write about specific topics related to your business? Determining the types of websites and influencers to target will help you to focus your efforts and maximize your chances of success.

To determine the types of websites and influencers to target for your SEO outreach strategy, you need to start by researching your target audience and identifying relevant keywords. Use tools like Google Analytics to understand the demographics, interests, and behaviors of your audience. Once you have this information, you can begin to search for social media influencers and bloggers who have a following that intersects with your target audience. Use tools like NinjaOutreach, Followerwonk, and BuzzSumo to find top influencers on YouTube, Instagram, Twitter, and across the web. Additionally, you can use Awario to analyze influencers across social media platforms and websites. When reaching out to influencers, start by following and engaging with their content before offering something of value, such as featuring them on your blog or podcast. Remember to always ask for permission before featuring them and only ask for something in return after you have given something of value. Finally, make sure to follow link building best practices and only target high-quality websites and influencers that will provide relevant and valuable backlinks to your website.

Finding Prospective Websites and Influencers

Once you’ve planned your outreach strategy, the next step is to find prospective websites and influencers to target. This involves conducting research, using tools and resources to identify relevant websites and influencers, and compiling a list of prospects to contact.

Conducting Research

Start by conducting research on websites and influencers in your industry. Use search engines, social media, and online directories to find relevant websites and influencers that align with your target audience and goals.

Conducting research is crucial to identify potential websites and influencers for SEO outreach. Here’s a step-by-step guide to help you get started. Firstly, define your target audience and conduct a search using relevant keywords. Use tools like Google Search Console, Ahrefs, and SEMrush to identify websites that rank for those keywords. Next, analyze the website’s authority and backlink profile to determine its credibility. Check the website’s social media presence and engagement to identify potential influencers. Use Buzzsumo to identify popular content and the influencers who shared it. Finally, organize your prospects using a template and track your outreach progress to ensure follow-ups. Remember to prioritize quality over quantity and focus on building relationships with your prospects. By following these steps, you can find the right websites and influencers to boost your SEO outreach efforts.

Using Tools and Resources

There are several tools and resources you can use to identify relevant websites and influencers for your outreach efforts, including:

To start your SEO outreach campaign, it’s important to use multiple tools to gather data on a wide range of websites and influencers. Tools like Ahrefs and Buzzsumo can help you filter and sort results based on relevant metrics like domain authority, social media engagement, and relevance to your niche. Additionally, leverage social media platforms like Twitter and LinkedIn to identify potential partners. Once you have a list of prospects, keep track of all data in a spreadsheet or CRM to manage outreach efforts effectively. Remember to personalize your emails and take the time to build relationships with your prospects. With the right tools and strategies, you can build high-quality backlinks and boost your rankings in no time.

Compiling a List of Prospects

Once you’ve identified potential websites and influencers, compile a list of prospects to contact. This list should include their contact information, website or social media profile, and any relevant notes or details about their website or audience.

To compile a list of prospective websites and influencers for SEO outreach, follow these steps:

Remember, successful link-building outreach is about quality, not quantity. Only target prospects that can provide you with tangible value, and who you can offer value in return. The organization is also crucial, so make sure to stay on top of your outreach to avoid missed opportunities and embarrassing mistakes. By following these steps and utilizing the necessary tools and techniques, you can compile a list of prospective websites and influencers for SEO outreach that will help you achieve your goals.

Crafting Your Outreach Message

Crafting an effective outreach message is crucial to the success of your outreach efforts. Your message should be personalized, engaging, and offer something of value to the recipient. Here are some tips for crafting a compelling outreach message:

Crafting a compelling outreach message for your SEO campaign requires a personalized approach, clear intentions, and a standout message. Begin with a strong subject line that catches the prospect’s attention. Personalize the message by referencing a recent event or news story about the prospect. Be specific about your intentions and keep the message concise to avoid confusion. Incorporate social proof to establish credibility and make your call-to-action clear and easy to respond to. Remember to consider what the prospect needs and offer a tailored approach. Use tactics such as updating an old post, filling a content gap, offering an opposing viewpoint, or using current news and events to make your message stand out in a crowded inbox. Keep a friendly and professional tone throughout the message.

Following Up with Prospects

Following up with your prospects is an important part of the outreach process. Not everyone will respond to your initial message, so it’s important to follow up and remind them of your proposal. Here are some tips for following up effectively:

To effectively follow up with prospects during the SEO outreach process, it is important to prioritize building a relationship with them. Personalization is key, so avoid sending generic emails. Check their backlink guidelines before sending content, and be sure to follow up with a second personalized contact after a few days. If you don’t hear back, it’s okay to send a friendly reminder, but avoid sounding pushy or needy. Keep in mind that the prospect relationship is delicate, so tread softly and be mindful of their circumstances. It’s also important to stay organized by developing a link outreach template and systematically labeling prospects in different stages. Finally, only target prospects that can provide tangible value and offer value in return. By following these guidelines, you can effectively follow up with prospects and build strong relationships that lead to successful link-building outreach.

Tracking and Analyzing Results

Tracking and analyzing your outreach results is crucial to measuring your success and improving your outreach strategy. Here are some metrics to track:

Use this data to refine your outreach strategy and improve your results over time.

To effectively track and analyze the results of your SEO outreach process using VikingLinks, it’s important to focus on key metrics such as domain authority and backlink profile. Firstly, use VikingLinks to monitor your domain authority, which reflects the strength of your website in search engine rankings. Higher domain authority means that your website is more likely to rank higher in search results. Secondly, keep track of your backlink profile, which shows the number of links pointing back to your website from other sites. This metric is important because search engines consider backlinks as a key factor when ranking websites.

Interpreting and using this data is crucial in optimizing your outreach strategy. If your domain authority is low, focus on building high-quality backlinks from reputable sources to improve your website’s strength. Similarly, if your backlink profile is weak, focus on building more high-quality backlinks. Use VikingLinks to monitor your website’s backlinks and those of your competitors to identify opportunities for link building. Analyze your competitors’ domain authority and backlink profiles to see where you stand in comparison and adjust your strategy accordingly.

In conclusion, tracking and analyzing the key metrics of your SEO outreach process using VikingLinks is essential to optimizing your outreach strategy. Keep an eye on your domain authority and back link profile, and use this data to identify opportunities for link building and to improve your website’s strength. By monitoring your competitors’ metrics, you can also adjust your strategy to stay ahead of the competition. With VikingLinks, you can get comprehensive analytics of publications and content, as well as a detailed plan for your advertising campaign. Remember that SEO outreach can be a slow process, but with the right tools and analysis, you can achieve success and drive traffic to your website.

Tips for Successful Outreach

Here are some additional tips for successful outreach:

Tips for Successful Outreach in SEO:

Practical Examples:

Remember, successful outreach is all about building relationships, offering value, and personalization. By following these tips, you can improve your outreach efforts and achieve better results.

Challenges of SEO Outreach

SEO outreach can be a challenging process, especially if you’re just starting out. Here are some common challenges you may face:

Despite these challenges, SEO outreach can be a highly effective way to improve your website’s search engine rankings and drive traffic to your site. By following the tips and best practices outlined in this article, you can develop an effective outreach strategy that helps you achieve your SEO goals.

During the SEO outreach process, there are several challenges that can arise, including:

Overall, SEO outreach is a challenging process that requires careful planning, research, and execution. By understanding these challenges and taking steps to address them, you can increase the likelihood of success with your outreach efforts.


SEO outreach is a crucial part of any successful SEO strategy. By identifying high-quality prospects, crafting personalized messages, and tracking your results, you can earn valuable backlinks and improve your website’s search engine rankings. While the process can be time-consuming and challenging, the benefits of successful outreach can be well worth the effort.

VikingLinks’ SEO outreach process emphasizes the importance of a personalized approach, building relationships with webmasters, and tracking metrics to measure success. By focusing on building genuine connections with webmasters and providing value to their audience, VikingLinks is able to secure high-quality backlinks that improve search engine rankings and drive traffic to clients’ websites. Outsourcing SEO outreach to a specialized agency like VikingLinks can save time and resources while ensuring a well-executed outreach campaign. With the help of sophisticated tools and AI, VikingLinks is able to efficiently and effectively find and maintain cooperation with public figures and important people. The value of a well-executed outreach campaign cannot be underestimated, and VikingLinks is well-equipped to deliver results for clients.


What is SEO outreach?

SEO outreach is the process of contacting website owners or influencers to request a backlink or to propose a collaboration.

Why is SEO outreach important?

SEO outreach is important because it can help you earn valuable backlinks, improve your website’s search engine rankings, and drive traffic to your site.

How do I find prospects for SEO outreach?

You can find prospects for SEO outreach by using Google search operators, SEO tools, and social media platforms.

How do I craft an effective outreach message?

To craft an effective outreach message, start with a personalized greeting, introduce yourself and your business, offer something of value, be concise and specific, and include a clear call-to-action.

What are some challenges of SEO outreach?

Some challenges of SEO outreach include rejection, time consumption, finding the right prospects, crafting effective messages, and measuring success.

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