Behind every search query is an intention…
With the rapid growth of the internet, SEO has become the ultimate keyword in digital marketing. The faster you can get your website to the top positions for relevant keywords and search queries, the more successful and efficient your digital marketing will be.
According to Internet Live Stats, Google sees over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. That is why it has become imperative for businesses to have a clear strategy on how they plan to tackle the online world with their brand so that they can see success.
SEO keyword research is one of the most important factors if your business wants to succeed in digital marketing. This is because without good keywords — which are also known as topics or long-tail keywords — you will not be able of creating content that can engage readers and entice them to click through from Google Search results to yours.
In this post, we will go over 3 types of keywords for SEO and how you can use them effectively in your digital marketing strategy so that your business stands out from others and gets more targeted traffic from Google.
Informational / Entertainment Keywords
These keywords might also be about topics that are not directly related to your business.
When producing content for these keywords, you should focus on providing informative and entertaining content rather than just providing a (product) description. The content for these keywords should be lighthearted and fun, but still contain information the user is looking for. This type of keyword is great for attracting people who are looking for general information or just want to be entertained.
For this type of keyword, you should focus on the number and quality of your backlinks.
This group comprises most keywords searched for on Google. Here, the user is typing in phrases that request the solution to a problem. For this type of keyword, you should focus on the number and quality of your backlinks.
These are also called branded search terms or corporate keywords. A branded keyword could be a competitor of yours, a particular product you are selling, or the name of your brand in general.
Branded keywords have the potential to increase your digital presence, especially if they match your business’s branding strategy.
Branded keywords are the perfect way for businesses to show off who they really are. If you think about it, there’s nothing more effective than showing people who you really are online. Branded keywords work best when paired with a solid branding strategy and content marketing initiatives to get them seen by people searching for these specific queries.
Branded keywords should be used in conjunction with other methods like inbound marketing, SEO, and PPC advertising because together these three methods can help provide targeted traffic that would convert into sales for your business.
Keyword Research: Perfect Planning Prevents Poor Performance.
There is an old adage that says ‘Perfect planning prevents poor performance’. In other words, if you put a lot of effort into your strategy and planning, you will be able to avoid wasting time and resources on ineffective marketing tactics that won’t yield results. This applies to SEO keyword research as well. By ensuring that your keywords are optimized for search engines and relevant to what your business offers with the right amount of frequency, you will set yourself up for success in the long run.
Broad keywords, Specific keywords, and Phrase keywords
The first type of keyword is broad keywords, which can refer to anything from a general topic to a specific niche area within your business. Broad keywords are highly value-added for digital marketing because they can appear in many different search queries.
Broad keywords are a type of keywords that is broad enough to be used in many places on your website. These types of keywords can be in your title, body text, image captions, and headings. Broad keywords usually have a single word or phrase with much less space between the words. Some examples of broad keywords are: – SEO – marketing – SEO services – digital marketing
Broad keywords are the most popular types of keywords because they typically have a lot of searches. They are also the least specific keywords and don’t take much effort to target. The downside is that they are not used by people as often as specific keywords. Specific keywords have a very low volume of searches, but they are highly relevant to your website or blog content.
Phrase keywords are a subset of broad keywords. They generally have a more specific meaning, so they tend to be used in more competitive positions than broad keywords. This can include the keywords that you would use for your blog’s tags or categories. A prime example of using phrase keywords is when you would write a post about business interests and then use terms like “SEO.” These are phrases that offer more information about SEO, which means that it will be easier for someone to find your post again.
Phrase keywords can be more difficult to find, but they are more accurate for SEO purposes than broad keywords. Phrase keywords usually contain no spaces and only two words.
They also help you create content that will benefit various audiences based on their interests and needs. For example, if you own a nail salon, broad keywords like ‘nail salon’ could yield customers who are interested in getting manicures or pedicures from professionals but also those who have more mundane needs such as people who need to fix nails at home or just want to know about nail salons in general. This is one of the main benefits of using broad keyword strategies — you reap more benefits than if you used specific keywords only — but it also comes with its downsides like not being able to target narrowly defined searches by certain demographics or locations